Before me stands a glistening silver box — sleek, elegant and with boldly defined protruding vertical lines, giving it an ever-so-slight vintage Art Deco look. A golden vent rests at its top, the figures on its grille appearing like alien hieroglyphics. This, I am asked to pretend, is an elevator, which will take me from Santa Monica’s Third Street Promenade and into Earth’s orbit.
I step inside and stand on an assigned number. Four windows surround me, and one sits below me. They are, in actuality, OLED TVs, sitting inside oval, astronaut-white frames. Soon, I am awash in ambient, serene music. An air conditioner pumps in a cold breeze — partly there to offset the heat from the television sets, partly there to mitigate any effects of motion sickness — and then the simulation begins. Southern California disappears below me, and in moments I am gliding above Earth, enveloped in stars and the twilight-blue hues of our planet’s horizon.
Typically, the experience of simulating a trip to space is the stuff of theme parks or NASA training facilities. This space elevator, however, resides inside a pop-up arcade from Two Bit Circus, which earlier this year shuttered its 40,000-plus square foot play space in downtown’s Arts District. In the precarious world of location-based entertainment — recent years have seen buzzy, game-centered, virtual reality-focused startups such as the Void and Dreamscape Immersive come and go — it was safe to assume the worst when Two Bit closed.
Had its mix of coin-op arcade cabinets, future technologies and immersive theater-inspired games joined the likes of DisneyQuest, Star Trek: The Experience and a host of other promising-yet-failed experiments? No, insists Two Bit founder Brent Bushnell, who is confident Two Bit will rise again with a permanent space. First up, however, is multi-week pop-up experience on Third Street Promenade, opening Saturday and currently slated to run through Jan. 5, although Bushnell believes an extension is likely — “we’re going to be a month-to-month kind of decision,” he says.
Two Bit, says Bushnell, was never able to recover from the pandemic, for which its downtown business dug too deep of a financial hole to rebound from. “We brought a quarter-million people down there in 2019,” Bushnell says of attendance at the initial location, which opened in 2018. “It was literally millions of dollars. In 2020, we were doing 20% better than we did in 2019. I wonder sometimes the world we would be living in. I was closing $30 million of investments to open five more of them.”
All those plans evaporated relatively quickly. A Two Bit location in Dallas, for instance, opened in 2023 but closed in just a few months. Downtown’s Two Bit locale followed relatively suddenly in April, but Bushnell says it was clear in January that the company was going to have to regroup.
“We didn’t have the deep pockets of a ginormous corporation to ride that out,” Bushnell says of Two Bit’s COVID-19-induced closures, for which the backlog of bills eventually became too much to bear. “This is a real opportunity to be clear of that, and to start fresh.”
And more modestly. Two Bit’s Santa Monica spot, situated among Third Street Promenade’s cacophony of casual eateries and an oversized chess board, is 4,000 square feet, a fraction of the downtown location’s size. That means some Two Bit originals — digital carnival games such as a balloon-pop challenge that used screens and projections, or a train-racing game built less on speed but on synchronized corporation with friends or strangers — remain in storage. As do its so-called “story rooms,” including one that was inspired by the old tabletop game Operation, only here we performed makeshift surgery on a giant puppet, the game less about precision than silly communication.
Yet it’s clear the Two Bit mission persists.
A center bar, for instance, will sell a drink it calls the “cocktail shooter.” It’s essentially a shot, but participants will then be handed a Meta Quest 3 and asked to play a 90-second game utilizing the headset’s pass-through technology, which allows for digital creations to be overlaid into our real-world surroundings. Essentially, we’ll be firing away at giant, cowboy-hat wearing eyeballs floating around the Two Bit bar area. Similar games will unfold outside Two Bit’s doors on the Promenade, including a fantasy-inspired game in which our Quest controllers will turn into virtual wands and we’ll be wizards flinging fireballs at each other amid the Santa Monica district.
There is space, too, for group games, including a heavily participatory game show-inspired experience. Here, guests will gather around cocktail tables, each player given their own boxy video game controller with large plastic arcade buttons. They’ll compete against other guests in short, silly mini-games, some asking us to frantically press as many buttons as possible, others more quiz-like. A version of this was staged in Two Bits’ Arts District spot.
Then, finally, there is Two Bit’s assortment of stand-up games, with the emphasis, Bushnell says, on multiplayer titles — “Frogger,” “Rampage,” “Joust,” “Zoo Keeper,” “Marble Madness” among the many offerings. The pop-up will charge a $25 admission at the door, and that will include all games for the day.
And the in-demand centerpiece will no doubt be the space elevator, developed by local firm One World Immersive. The company, founded by Chris Clavio, who previously worked for Santa Fe, N.M.-based immersive art collective Meow Wolf, views the device that will rest at Two Bit as a prototype — it is, for instance, fragile, built out of the aforementioned TVs and wood cabinetry. The images in the experience are largely from NASA’s public domain collection, says Clavio, as the ultimate goal for the space elevator is to pitch it to museums and schools.
While the floor vibrates, there is no actual lift. Such a detail, says Clavio, will hopefully be found in a future edition, but movement on the screen is slow enough to not be physically jarring and to allow for a momentary sense of disbelief. When I’m inside the space, I feel a sense of calm, basking in the wonder of thousands of twinkling stars and the peacefulness of our planet when viewed from above. The journey lasts but four minutes, yet it’s welcoming, borderline meditative and momentarily restorative.
“The whole point of this originally was to show people the majesty of the planet and how incredible the Earth was and not have it be a cheesy thrill ride,” Clavio says. “We want it to be an opportunity for reflection.”
It also taps into the original conceit of Two Bit, that is merging familiar and unexpected games with immersive experiments heavy on social interaction — the Two Bit calendar, for instance, includes singles nights and gift exchanges. Bushnell, too, is excited to get guests in augmented reality glassware from Snap, as he notes Two Bit has programmed images of dinosaurs roaming the Third Street Promenade.
Ultimately, the space will be viewed as something of a test. Perhaps for a future Santa Monica location and to also see if Two Bit can draw a different audience mix than it did downtown.
“When we were in downtown L.A., we could get adults and we could get corporate [events], but families and tourists were a little bit of a challenge,” Bushnell says. “I think the thing that’s special about Santa Monica is you could really hit all of it. So this is an exploration for us to test the waters.”
And, of course, to simulate the experience of viewing those waters from outer space.
