Škoda kicks off 2024 with Chelsea Women's partnership

Škoda UK is teaming up with Chelsea Women to boost engagement with female audiences and showcase the brand’s range of cars.

Škoda branding will also appear on signage and advertisements at both Stamford Bridge and Kingsmeadow grounds where Chelsea Women play, while an additional programme of digital activities will see exclusive content appearing across Chelsea Women’s and Škoda UK’s social media channels.

Team players and staff will also have access to Škoda’s acclaimed range of all-electric Enyaq SUV and Coupé models at the training ground in Cobham. This includes Academy players and staff for whom transport can sometimes be a challenge.

The partnership represents the brand’s first venture into women’s football. The sport has grown exponentially in recent years, helped by high-profile performances by both clubs and the England national team, which reached the final of the 2023 FIFA Women’s World Cup.

The brand has already championed professional female cycling through its partnership with major cycling races such as the Tour de France Femmes. Škoda also launched the DSI Cycling Academy in partnership with Britain’s most decorated Paralympian Dame Sarah Storey. The programme supports young, aspiring female riders in their pathway to the elite level.

Zarah Al-Kudcy, Chelsea Women’s commercial director said: “Škoda has shown a passion and knowledge for our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands.”

Kirsten Stagg, head of marketing, Škoda UK said: “Škoda is proud to partner with Chelsea Women, an organisation of true pioneers. 

“From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats – this is a club that embraces possibilities and pushes boundaries.

“At Škoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.

“Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Škoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”

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