Psalmy Exclusive is making waves in the Nigerian fashion scene, bringing a fresh take on contemporary menswear by blending modern styles with rich Nigerian cultural influences. Founded and led by Creative Director Samuel Awonuga, the brand proudly represents Nigeria—a vibrant global center of creativity and innovation. This analysis explores the brand’s latest collection, assesses its growing global influence, and investigates its potential to reshape luxury fashion on an international scale.
Psalmy Exclusive’s Spring/Summer 2025 collection, aptly named “Bold Edge,” made waves at Men’s Fashion Week Nigeria. The collection brilliantly reflects the brand’s commitment to craftsmanship, with bold colors, intricate patterns, and innovative textures inspired by Nigeria’s rich cultural heritage. Standout pieces, like the black velvet tuxedo adorned with bead embroidery and a peak lapel, showcase the designer’s talent for blending traditional elegance with modern style. However, while the tuxedo makes a statement, it could benefit from more refined detailing to fully align with the standards of international luxury couture.
The collection’s bold use of Afrocentric color-blocking, like a striking plaid tuxedo jacket paired with wide-leg trousers, pushes creative boundaries and makes a strong statement. However, this avant-garde approach can sometimes feel a bit overwhelming, highlighting a need for a more cohesive and streamlined styling direction. The asymmetrical cutouts in several pieces exude confidence and sophistication, but to fully convey the designer’s intent, greater consistency in execution would be needed.
Psalmy Exclusive’s journey reflects a brand on the rise. Its appearances at high-profile events like Africa Fashion Week London and Men’s Fashion Week Nigeria have cemented its position as a notable name in the African fashion scene. Collaborations with celebrities such as actor and model Abayomi Alvin underscore the brand’s appeal. These milestones are complemented by a commitment to sustainability, a core tenet of Awonuga’s vision. By incorporating eco-friendly practices alongside bold Nigerian aesthetics, Psalmy Exclusive is aligning itself with global trends in ethical fashion.
While the brand’s local success is clear, breaking into international markets will require a more strategic approach. The “Bold Edge” collection showcases impressive design rooted in Nigerian heritage, but it needs to strike a balance with global luxury standards to appeal to a wider audience. Focusing on advanced production techniques and using premium materials could help take the brand’s creations to the next level.
There are clear signs that expanding into womenswear could be a great opportunity for Psalmy Exclusive. This move would not only highlight the brand’s versatility but also strengthen its presence in different markets, helping to solidify its unique position in the global fashion scene. However, such a move demands meticulous planning to maintain coherence in design philosophy and market positioning.
To compete with established luxury fashion houses, Psalmy Exclusive must hone its storytelling, ensuring its collections resonate with both local and global audiences. The brand’s use of Nigerian aesthetics is laudable, but innovation beyond local trends will be crucial for sustained international success. Partnering with international stylists, fashion critics, and publications could help boost the brand’s visibility and credibility on a global scale.
Psalmy Exclusive’s “Bold Edge” collection showcases its potential to lead the way in contemporary African fashion. By refining its craftsmanship, creating a more cohesive narrative, and aligning with global market trends, the brand is well on its way to making a strong impact in the international luxury fashion scene.
Credits
Photographer: Joseph Babalola iamjinius_
Production Manager: Ayo Moore delightmasters
Model: Philip Owoju owojuphilip
