Peter Vardy, Phyron and Google to explore future of AI at Automotive Management Live


Peter Vardy, chief executive at the AM100 retail group of the same name, will share how his business is implementing artificial intelligence (AI) systems across the group as part of Automotive Management Live.

The event for car dealers, held on November 13 at the National Exhibition Centre (NEC) near Birmingham, is a combination of an exhibition and a conference, and its seminar content will feature over 30 speakers and features in four dedicated Digital & Technology, Sales, Aftersales and Strategy theatres. 

Vardy will be joined by Sophie Birshan, Google’s head of industry for automotive, as well as Johan Sundstrand, chief and co-founder at Swedish AI video specialist Phyron, which is also the premium sponsor for the show.

sophie birshan crop w268Birshan (pictured) will give an overview of AI and automation with Google’s experience across the wider automotive industry, while Sustrand will explore more specific automotive retail use cases.

Vardy will go into detail about how the 13-site dealer group is using AI systems day to day, the impacts its having on efficiency and customer service, as well as thoughts on how he sees the technology evolving for dealer teams and customers alike.

This special AI session is just one of multiple digital and tech focussed sessions at the show, with experts on omnichannel, digital marketing, customer experience, automation, social media strategy all available for attendees of the free event.

Attendance to Automotive Management Live is free of charge for dealers and OEMs who register in advance. 

Reasons to attend Automotive Management Live 2024

  • Take key tips and tricks back to your business
  • Join in the debate on the biggest topics in the industry like omnichannel retailing, FCA regulation, used electric vehicle sales, leadership training, systems automation, sustainability and more
  • Connect with new and innovative suppliers
  • Refine and solidify your 2-3 year strategy
  • Learn the latest digital techniques and skills
  • Network with motor retail peers, manufacturer and supplier partners



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