Nissan's new 'Arc' plan aims to reverse sliding sales and make EVs cheaper

Nissan has a new global plan called the Arc to sell one million more vehicles globally, introduce new types of batteries, and reduce the costs of electric cars by 30%.

The Arc is Nissan’s second midterm plan under CEO Makoto Uchida, who took over in December 2019 after the former chairman, Carlos Ghosn, was removed. Uchida’s first plan, Nissan Next, aimed to increase sales, profits, and savings.

It has announced this strategy to tackle its struggles with electric vehicle adoption and declining sales globally, and wants a one million unit increase in sales by March 2027, which would mean overall sales nearing five million vehicles annually.

Nissan’s global EV sales peaked at 146,300 vehicles in 2022 and declined last year to 138,500. 

As part of the plan, Nissan will increase its global battery capacity by 135 gigawatt-hours and launch 30 new models over three years. Sixteen of these will be electric cars, while the rest will use traditional engines.The company plans to invest more than $2.64 billion in new battery capacity, which will allow them to make around 1.35 million electric cars by 2030.

To make electric cars more affordable, Nissan will use new methods to develop and make them, including deploying lithium iron phosphate and solid-state batteries. It aims to make electric cars cost the same as traditional ICE cars by 2030.

We need to change the way we plan, develop, manufacture and sell cars,” Uchida said.

“We must make radical changes to become a sustainable company,” he added.

Nissan’s goals in the Arc plan include, in Europe, to launch six new models and reach 40% EV model mix by March 31, 2027, while also launching its third-generation e-Power hybrid drivetrain technology, and in the USA to introduce e-Power hybrid technology and new plug-in hybrid models.

In China, it aims to increase sales volume by 200,000 vehicles to 1 million by March 31, 2027, and also begin exporting vehicles from China.

Nissan technologies developed at its Intelligent Factory in Tochigi, Japan, which uses highly automated techniques to reduce production costs, will be rolled out to other assembly plants in the USA and its Sunderland plant in the UK by the end of the decade.

Uusing “next-generation modular manufacturing,” group sourcing and battery innovations, Nissan said its EVs will be developed in families with integrated powertrain, allowing it to reduce the cost of next-generation EVs some 30% compared with the current Ariya battery electric vehicle.

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