Mercedes-Benz GLC tops used car profitability rankings

The Mercedes-Benz GLC topped the list of used vehicles with the greatest profit potential pbought through Carwow daily online auctions in the final quarter of 2023, with an average resale margin of £4,331.

Carwow’s ‘Profit Potential’ report compared the prices of vehicles sold through all of its auctions between October and December last year with cap retail values. 

Second in the rankings was the Audi Q5, with an average profit potential of £3,691, followed by the Range Rover Evoque (£3,400), the BMW 3-Series (£3,065) and the Skoda Kodiaq (£2,923). 

The Ford Puma came in sixth with an average potential profit margin of £2,812, followed by the Volkswagen Polo and Mercedes-Benz A-Class, with £2,156 and £2,104 respectively. The Volkswagen T-Roc (£2,072) and Audi A1 Sportback (2,071) complete the top 10. 

Mercedes-Benz GLC: £4,331

Audi Q5: £3,691

Range Rover Evoque: £3,400

BMW 3-Series: £3,065

Skoda Kodiaq: £2,923

Ford Puma: £2,812

Volkswagen Polo: £2,156

Mercedes-Benz A-Class: £2,104

Volkswagen T-Roc: £2,072

Audi A1 Sportback: £2,071

Sally Foote, Carwow’s chief commercial officer – Sell My Car, said: “Our priority is to help dealers maximise profit by providing access to large volumes of high-quality stock, keeping buyers’ fees lower than the competition, and by not requiring a subscription. As we noted in the final quarter of 2023, the increase in premium-brand stock being listed is making a positive difference to our dealer partners’ bottom line. Similarly, by moving to a round-the-clock bidding auction model, we continue to provide our dealer partners with greater convenience and flexibility.

“This February we’re running a new consumer campaign to get the public to ‘break up’ with their cars. We know there are plenty of good reasons for drivers to part ways with quality cars – over a third (38%) of motorists sell to upgrade to a bigger or better car that suits changing needs and lifestyle requirements, while a quarter (25%) sell because they no longer need it. That means more fresh quality stock, and profit potential, for dealers in our daily online auctions.”

The Carwow ‘Profit Potential’ is a quarterly report sharing details of the models that had the greatest predicted profit margin for dealers over the past quarter.



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