Lorraine Bishton takes helm at Subaru UK

Subaru UK has appointed Lorraine Bishton as its new managing director.

Bishton, who has been named three times in the biennial AutoCar Top 100 British Women in the Global Car Industry, started her industry career with Ford’s credit division before moving to Jaguar Land Rover, holding senior positions in sales strategy and analysis before moving to McLaren Special Operations where she held the position of sales & marketing director.

“Subaru is a brand not only with a great history and heritage but also an exciting future,” said Bishton. “This is a very important phase for Subaru as it continues its transition towards an electrified future, and I feel privileged to take the reigns as the new managing director.”

William Brown, managing director of International Motors said: “2023 was a year of growth for the brand and we are looking to continue this progress in 2024 and beyond. Lorraine’s appointment comes at a pivotal time, as Subaru launch the new Crosstrek model and continues its momentum towards electrification with the all-electric Subaru Solterra and more models in the future.”

International Motors also manages other automotive brands including Isuzu UK and GWM Ora, Subaru UK is headquartered in Birmingham, with 65 dealers across its UK network.

Pat Ryan, former Subaru UK managing director, has taken up a new position within the International Motors Group. 

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