Fish Brothers has signed an 18-month exclusive remarketing agreement with auction house BCA which will manage around 1,800 vehicles from the Swindon-based dealership group.
Stock will include cars and light commercial vehicles and will be featured in twice-weekly sales at BCA’s Blackbushe remarketing centre.
Fish Brothers, operating since 1948, operates multiple franchise sites in Swindon, representing brands such as Lexus, Honda, Nissan, Dacia, Cupra, SEAT, Skoda, Kia, Renault, Toyota, and VW Van Centre.
To support operational efficiency, Fish Brothers has implemented BCA Dealer Pro, a digital tool that appraises and values part-exchange vehicles using daily updated data from BCA Valuations to ensures non-retail stock is immediately allocated to Fish Brothers’ sales programme.
Jon Fish, managing director of Fish Brothers, said: “BCA is the clear leader in the remarketing sector, delivering innovative online remarketing programmes that maximise digital engagement and generate the best possible buying power for our stock. This new partnership with BCA will deliver an efficient, sustainable, and profitable remarketing platform to support our part-exchange activities and contribute to our continued growth.”
Craig Purvey, chief commercial officer of BCA, added: “BCA sales are exclusively online, giving our customers the easiest access to the widest choice of stock in the wholesale market, with thousands of vehicles available to purchase daily. We look forward to working with Fish Brothers to build and refine our remarketing partnership going forwards.”
