Chinese car brand Omoda joins the Motor Ombudsman’s New Car Code

Omoda, a new entrant to the UK’s crossover SUV market, has gained accreditation to The Motor Ombudsman’s Chartered Trading Standards Institute (CTSI)-approved Motor Industry Code of Practice for New Cars.

The Chinese vehicle manufacturer, which starts selling its Omoda 5 petrol model in the UK in March, followed by a battery electric vehicle variant soon after, joins 43 other brands that adhere to code, which now covers 98% of all new cars sold across the country.

Adhering to the code showcases a marque’s commitment to delivering high standards of service, beyond those required by law, in relation to the supply of new cars, and the coverage provided by the manufacturer’s warranty.

The code also demands honest and accurate advertising in product promotion, ensuring that replacement parts for repairs are readily available, that warranty documents are clear and in plain language, and that they have swift and cost-effective customer handling procedures in place.

Accreditation to the code also enables the company to signpost customers to The Motor Ombudsman, a fully independent and impartial, automotive sector-specific ombudsman and a certified Alternative Dispute Resolution (ADR) body, for swift and fair support to resolve disputes at no cost to themselves.

By being a part of the code, Omoda can use The Motor Ombudsman and CTSI approved logos on customer-facing literature and online assets, in addition to being able to participate in exclusive webinars, industry meetings, and training courses.

Chen Chunqing, CEO of Omoda, said: “As we embark on our journey in this country, accreditation to The Motor Ombudsman demonstrates an underlying promise to consumers from the get-go that we are fully committed to delivering the very highest levels of service that they should rightly expect of our brand when buying a new car. In addition, being a part of the New Car Code provides motorists with the important reassurance that we have The Motor Ombudsman on-hand, should the need arise.”


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