In a world as rich and diverse as ours, few things transcend boundaries and bring us together in surprising ways. However, three new cannabis-related launches embody just that: weaving elements of iconic Western culture into products that speak of legacy, creativity and precision.
From the beats and tales of Biggie Smalls—The Notorious B.I.G.—and the free spirit and ethos of Rohan Marley to the unmatched precision of German engineering, these innovations are more than just products. They are bridges that connect past and present, culture and commerce, artistry and technology. So, let’s delve into these exciting launches, each of which stands as a testament to the cultural icons they represent.
Santa Cruz Shredder x Frank White: A Collaboration Rooted In Legacy
Marking the 50th anniversary of hip-hop, famed cannabis accessories maker Santa Cruz Shredder has partnered with Frank White—a brand owned by Biggie’s son, fashion icon Willie Mack and Todd Russaw—to launch a limited-edition capsule collection of grinders and other accessories. The collaboration seeks to fuse the legacies of hip-hop royalty and unmatched craftsmanship in the world of herb grinders.
Reflecting on the partnership, Christopher “CJ” Wallace shared, “I have been a huge fan of Santa Cruz since I started using their grinders about 10 years ago… Having Frank White be part of the work Matt and Berner are doing to create the best grinders in the world just made sense as part of our celebration of 50 years of Hip Hop.”
This initial capsule collection features two sizes of 4-piece, anodized aluminum grinders, some of the largest on the market. Each U.S.-made grinder is laser etched with the Frank White logo on top and the Santa Cruz Shredder logo and a unique serial number on the base.
“We only work with the best-in-class companies who share our vision and commitment to the highest quality products. Matt, Berner, Don and the team at Santa Cruz have built a world-class brand, manufacturing the best products. They have global distribution that will allow us to supply a growing demand for premium hemp and cannabis accessories to new markets in the U.S. and globally,” said Willie Mack, co-founder and CEO of Frank White.
Advocacy Over Profit
Since 2020, Frank White has advocated for the destigmatization and equitable legalization of hemp and cannabis. CJ and Mack were instrumental in shaping legislation that legalized recreational cannabis in New York state as part of the Marijuana Regulation & Taxation Act, collaborating with a coalition including the Minority Cannabis Business Association, Harlem Business Alliance, Marijuana Policy Project, Women Grow, Minorities for Medical Marijuana and numerous other national, local and legislative leaders on the development of New York state’s rollout of an equitable hemp and cannabis market.
The company is focused on supporting the New York state adult-use cannabis marketplace and is training its partnership and marketing efforts on New York state and New York City first, reflecting the legacy CJ’s father left behind and their work on legalizing cannabis in the state in 2021.
This collaboration unites both companies’ visions to expand the narrative around hemp and cannabis usage. “When the sharpest minds in grinding unite with the boldest social and cannabis advocates, the sparks of progress ignite, turning the grind for change into a blaze of innovation,” said Matt Hansen, founder and CEO of Santa Cruz Shredder.
Lion Order’s Triad Of Tropical Tantalization
Lion Order, the company created by Rohan Marley, son of the legendary Bob Marley, has stepped into the vape scene with its proprietary Model One 0.6g disposable vape. This piece of tech isn’t any ordinary vaping device; it’s laden with industry-leading features that might redefine how vapes are perceived.
With a ceramic heating element, USB Type-C recharging capability and four custom heat settings, this device promises optimal performance in varying weather conditions. The absence of a center post airflow channel is replaced with dual airflow channels, introducing a unique “porthole” window for users to monitor the concentrate levels.
Diving deeper into the flavors, Lion Order presents three tropical sensations: guava, mango and orange pineapple.
Rohan shared his enthusiasm, stating, “We are excited to launch Lion Order vapes in the Michigan market, bringing island vibes with three all-natural, tropical fruit flavors. These proprietary disposables are rechargeable, loaded with cutting-edge vape technology and embody the ethos of the Lion Order brand.”
Venty By Storz & Bickel: The Next-Gen Vaporizing Experience
The vaping world has also been introduced to a revolutionary product, the Venty. Manufactured by the renowned Storz & Bickel, the Venty is a meticulously engineered portable vaporizer designed for dry herbs. Beyond its aesthetic appeal, the device features a combination of convection and conduction heaters, ensuring optimal flavor extraction.
But that’s not all; the Venty is packed with features that make it stand out. Adjustable airflow, temperature precision and the fastest heat-up time in the Storz & Bickel line ensure a tailored vaping experience. Furthermore, the device offers smart connectivity via Bluetooth and a web app for ultimate customization.
Jürgen Bickel, the founder and managing director of Storz & Bickel, highlighted the innovation, mentioning, “The Venty marks a significant milestone in Storz & Bickel’s innovation journey… Featuring industry-leading technology, the Venty is set to revolutionize consumption.”
Stay tuned for more on the newest and best cannabis products out there.