Automotive retailers are actively exploring options to address cost control and efficiency using artificial intelligence, according to Phyron.
Johan Sundstrand, the founder and chief executive at the AI technology and video specialist, said he has seen a surge of dealers actively looking for new solutions and ideas around AI to transform the way they do business over the last six months.
Phyron is premium sponsor at Automotive Management Live on November 13 at the NEC and will be hosting a session alongside Peter Vardy and Google to delve into current use cases for AI, as well as the latest developments for the future.
Attendance to Automotive Management Live is free of charge for dealers and OEMs who register in advance.
Sundstrand said: “I strongly believe AM Live is the most important event of the year in the UK for automotive retailers and OEMs
We supported the show last year and there were so many conversations around AI and the way technology can be transformative for retailers.
“There’s a real focus on cost and efficiency and we’ve seen a dramatic increase in interest in AI over the last six months in particular.
“We wanted to go all in with the show this year because I think dealers are looking to embrace AI and ready for a transformation.”
Phyron already works with over 1,700 UK dealerships and is expecting to double this number over the next 12 months.
The business launched in Sweden in 2019 and has already established new offices in Brighton and London. It is due to launch a suite of new automotive retail focussed products in the coming months.
Digital & Technology theatre session: Just think what you could stop doing at your dealership
Phyron’s Digital and Technology session at Automotive Management Live will provide a broader macro perspective of AI within the automotive sector from Sophie Birshan, head of industry for automotive at Google.
Sundstrand will then look at wider automotive retail use cases, while Peter Vardy, chief executive of the dealer group of the same name will talk about the solutions the business has already implemented and the work it is doing to introduce new cost and efficiency measures.
Sundstrand said: “Peter will look at the return on investment (ROI) that other retailers should be expecting from implementing this sort of technology.
“We want to share the latest information about the space and what you as a car dealer or OEM need to do.
“We want to give you the knowledge on how to get started and help you realise how fast you can improve your business.”
