Manufacturers are set to spend at least £2 billion on discounting electric vehicles (EV) this year in a desperate attempt to stimulate demand, according to the Society of Motor Manufacturers and Traders (SMMT).
September new car sales figure reveal that EV uptake among private buyers remains weak. Private battery electric vehicle (BEV) sales rose just 3.6%, translating to only 410 additional registrations, despite heavy discounting. The year-to-date figures show private BEV demand is down -6.3%.
Even so, the EV market did hit a new high. BEV registrations increased by 24.4%, with over 56,000 units sold in September, achieving a market share of 20.5%.
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